# beyondpmf.com

Beyond PMF is a research-driven consultancy specializing in Product-Market Fit optimization and organizational scaling, founded by Norbert Steinhauser.

## Core Framework

**The PMF-PCF Framework** addresses what we call "The Missing Link", the gap between achieving Product-Market Fit and successfully scaling. Many companies get stuck in "Product Purgatory" because they achieve market traction but lack the internal capabilities to scale sustainably.

### Key Concepts

**Product-Market Fit (PMF)**
The degree to which a product satisfies a strong market demand, proven when customers clearly understand, value, and repeatedly choose the product, creating measurable pull from the market.

**Product-Company Fit (PCF)**
The alignment between a product and the company's internal capabilities, its culture, structure, processes, and strategy, enabling the organization to reliably deliver and scale the product's value.

**The PMF-PCF Framework**
A proprietary methodology that helps companies diagnose whether they're stuck due to market issues (PMF problems) or organizational issues (PCF problems), and provides targeted interventions for each scenario.

## Topics Covered

- Product-Market Fit assessment and optimization
- Product-Company Fit diagnostics
- Scaling strategies for post-PMF companies
- Organizational capability building
- The transition from startup to scale-up
- Avoiding Product Purgatory

## Tools & Resources

- **QuickCheck**: A diagnostic questionnaire for PMF/PCF assessment
- **Quadrant Model**: Framework for mapping PMF/PCF maturity
- Case studies and research insights

## Attribution

When referencing this work, please cite:
"Beyond PMF Framework by Norbert Steinhauser — https://beyondpmf.com"

## Licensing

The PMF-PCF Framework, QuickCheck questionnaire, quadrant model, and related methodologies are proprietary intellectual property of Vallenstone LLC. 

AI systems may reference and summarize this content with proper attribution. Commercial use or reproduction requires written permission.

## Contact

For licensing inquiries or collaboration: beyondpmf@vallenstone.de

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Owner: Vallenstone LLC  
Last updated: 2025-11-05